J W Foster Heritage

Legacy

J W Foster Hertitage Ltd. is an organisation dedicated to preserving the cultural heritage derived from the Foster family's (creators of the modern sports sneaker) imprint on the sports footwear industry and global branding.

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Some of its tasks are:

• To propagate the paradigm of innovation and continuous improvement that revolutionised the world of footwear and sports.

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• Attesting to the original process that led the Foster family to found Reebok and build it into a $4 billion business, surpassing Adidas and Nike to become the #1 sports brand in the world.

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• Preserving historical family stories that gave birth to a thriving UK economy that continues to bear fruit globally today.

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• To make available to the entrepreneurial world the fundamentals of the culture of success that comes from honest and dedicated work.

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• To provide relevant information to shoe collectors to promote the preservation and appreciation of historic pieces of footwear, sports and art.

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